sam flores
designer + illustrator
Branding
Devil’s Luck Whiskey
The goal was to design a fictional brand of alcohol with a distinct, unique narrative.
Taking inspiration from the phrase “The devil's children have the Devil's luck”, a paradoxical, hell-centric whiskey was born.
• Art Direction
• Packaging Design
• Photo Editing
• Mockup Rendering
• Advertising + Copywriting
• Poster Design
• Logotype Design
Taking inspiration from the phrase “The devil's children have the Devil's luck”, a paradoxical, hell-centric whiskey was born.
• Art Direction
• Packaging Design
• Photo Editing
• Mockup Rendering
• Advertising + Copywriting
• Poster Design
• Logotype Design
Label design
Iconography: Good + Bad Luck symbols
Advertisement: Poster with tagline
Advertisement: Connected poster series with multiple taglines
Advertisement: Connected poster series, real-world rendering